In order to meet the needs of the market and customers for the applicability, safety and cost performance of tire products, the Technology Department of Hongyu Rubber Co., Ltd. has developed 918 pattern products for medium and short distance vehicles on mining areas and mixed roads. This pattern product has the characteristics of strong drive, tear resistance, strong load and anti block falling. Since it was put on the market in May this year, the sales volume has continued to rise, which has improved the market share and competitiveness of the company's products.

Since March 2011, Hongyu Rubber Co., Ltd. has started the construction of the project with an annual output of 2.8 million sets of high-performance automobile all steel radial truck tires, which was completed and put into production in September 2013, successfully realizing the transformation and upgrading of the enterprise. At present, the overall operation of the company is good. All steel radial tire products "Frederic" and "czeny" quickly gained a firm market and won a lot of market share with their high popularity and reputation. Under the overall poor market situation this year, the company's tire sales still achieved contrarian growth.

"Talent is the fundamental foundation of enterprise development. Human resources are the most important resources of an enterprise. In the final analysis, being an enterprise is being a talent." The leaders of the company are well versed in management. In order to attract, retain and develop talents, the company built a nest to attract Phoenix, and built workshops, employee apartments, employee restaurants and office buildings, which are first-class in the industry. We have carried out various human training, established and improved scientific and advanced management systems such as Hongyu resource management, platform construction and five management, and created a platform for staff growth. Implement Hongyu standard work method, refine and quantify each task, decompose responsibilities, clarify responsibility subjects, work standards, completion time limit and assessment methods, do a good job in fine management and scientific management, and improve work execution and work efficiency. At present, the company has more than 200 scientific and technological management talents, including 26 high-tech professionals. The knowledge structure and age structure of managers tend to be younger and more professional.

For enterprises, to optimize and upgrade the industrial structure and change the mode of economic growth, we should not only take scientific and technological progress and technological innovation as the driving force, but also improve the structure through informatization and realize the deep integration of informatization and industrialization. With an investment of more than 20 million yuan, the company took the lead in introducing MES and ERP management systems into the production, sales and financial management of industrial companies, and integrated information projects such as video monitoring system and all-in-one card management system, referred to as "tire production and operation management and control integrated information integration system", and established a complete enterprise information hardware environment and information sharing platform, To grasp the production progress in real time, monitor the equipment operation in real time, monitor the product quality online, and realize the whole process supervision and control of enterprise resources and production process. The whole information integration system will be fully integrated and effectively operated in 2015. It is estimated that nearly ten million yuan of management cost will be saved directly and indirectly every year.

While developing steadily, the company has never forgotten to give back to the society and actively participate in social public welfare and philanthropy. In September 2013, it invested 2.6 million yuan to establish Hongyu charitable fund, the first enterprise named charitable fund in Guangrao County, and listed and established Hongyu charitable fund workstation. Since its establishment for one year, it has donated the value-added amount of funds and employee donations to the county Charity Federation every year for charity. Before the Spring Festival in 2014, we visited the nursing home in daozhuang Town, the poor people in 9 surrounding villages and the families of 20 poor employees of the company. In August, 15 freshmen with financial difficulties, excellent character and learning and admitted to national public colleges and universities were granted the 2014 annual relief fund, which will increase by 10 places year by year. Each aided student will receive tracking assistance of 2000 yuan per year for four consecutive years.

Up to now, Hongyu Rubber Co., Ltd. has jurisdiction over Shandong Hengyi mould Co., Ltd., Hongyu rubber technology R & D Center (Qingdao) and United Rubber Co., Ltd. "In the next three years, the company will also launch LED electronic projects, financial services projects and agricultural and animal husbandry products processing projects. By 2018, the company will strive to integrate all subsidiaries and establish Hongyu rubber group to enhance the overall strength and competitiveness of the enterprise."